As the world grapples with an urgent environmental crisis, the real estate industry can no longer afford to overlook its role in shaping a sustainable future. Today, real estate is about ‘building homes’ and ‘shaping the future’ where people can coexist harmoniously with the environment.
For A5 (Asset Five Group Public Company Limited), sustainability is not just a trend—it is the DNA of the business, integrating luxury with responsibility. A5 is positioning itself as a leader in Sustainable Ultra Luxury Living under the “A Better Planet for Sustainable Living” campaign, aiming for Carbon Neutrality by 2050 and targeting 80% eco-friendly materials by 2030. This vision is the philosophy that “luxury comes with a story, ” meaning that every luxurious aspect of our homes, from design to material selection, is a testament to our care, meticulous attention to detail, and commitment to long-term value.
Why ESG Matters in Thailand’s Real Estate Industry
ESG (Environmental, Social, and Governance) is a crucial framework shaping the future of business, particularly in real estate, which directly impacts the environment and society. Sustainable real estate development mitigates environmental impact, meets modern consumers’ demands, and ensures long-term business growth.
- Modern Consumers Are More Conscious
Today’s high-end customers are no longer solely focused on design and location. They also care about how environmentally and socially responsible a project is. Carbon-reducing homes are becoming more valuable assets for homeowners.
- Regulations and Investor Pressure
Globally and in Thailand, Green Building standards and ESG-focused investments are becoming the norm. Developers who embrace sustainability early gain a competitive edge in compliance, investment opportunities, and corporate reputation.
- Long-Term Cost Reduction and Property Value Growth
Homes designed for energy efficiency, waste reduction, and eco-friendly materials benefit the environment, reduce living costs in the long run, and increase resale value.
A5 Signature ESG: Integrating Sustainability Across All Dimensions
Mr. Supachoke Panchasarp, CEO of A5, stated: “A5 recognizes that sustainability is a key factor in long-term business stability. That’s why we embed this mindset throughout our organization, from executives to operational teams, ensuring that a true commitment to sustainability drives every aspect of our work. We aim to become a long-lasting real estate developer who thrives for over a century.”
A5 has transformed its business model based on ESG principles, establishing a clear Net Zero Mission with three key pillars:
NET ZERO MISSION: Three Core Strategies
- GREEN DESIGN
- Environmentally conscious project design
- Integration of green spaces and ecosystems
- Maximizing natural ventilation and sunlight to reduce energy consumption
- Adoption of energy-saving materials and renewable energy technologies
- GREEN PROCUREMENT
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- Selecting eco-friendly materials and services
- Partnering with suppliers that adhere to ESG policies and sustainable practices
- GREEN CONSTRUCTION
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- Minimizing waste and pollution during construction
- Ensuring worker health and safety
- Reducing air and noise pollution
A5 balances luxury with sustainability, emphasizing high-quality materials that last generations, enhance the living experience, and reflect both luxury lifestyle and sustainable living.
A5’s Commitment to Sustainable Ultra Luxury
A5 integrates sustainability at every level, focusing on key areas to achieve Carbon Neutrality, including:
- Health & Well-Being in Homes: By 2025, all new projects will feature in-home air quality management systems.
- Clean Energy & Sustainability: Solar Rooftop systems will be implemented to reduce reliance on electricity and greenhouse gas emissions.
- High-Quality, Eco-Friendly Materials: A5 uses premium exterior paints, INVERTER air conditioning, roof insulation, and water-saving fixtures.
- EV-Ready Homes: From 2025 onwards, all new homes in projects will include EV charging stations as a standard feature.
- Green Spaces for a Better Environment & Community Well-Being: Since 2022, A5 has incorporated green spaces in more than 20% of its Over 1,000 trees have already been planted; the target is 1,500 trees by 2026.
Strategic Partnerships: Driving ESG Forward for a Sustainable Future At A5, we understand that achieving our sustainability goals requires collaboration. We are proud to work with partners who share our vision and contribute to a sustainable future for all.
Mr. Supachoke emphasized the importance of collaboration in sustainability: “A5 cannot achieve the sustainability goal alone. We must join forces with experts who share our vision. At A5, every material we select must align with our ESG vision, ensuring a sustainable future for all.”
Nippon Paint: Innovative Paints for Environmental & Health Protection
Mr. Watchara Siririthichai. General Manager at Nippon Paint Decorative Coatings (Thailand) Co., Ltd. highlighted the customer-centric approach that aligns with A5’s ESG vision.
- “Nippon Paint Weatherbond” reflects up to 99.5% heat, reducing energy consumption.
- “Nippon Paint AirCare” is the first GREENGUARD GOLD-certified indoor paint. It purifies the air and eliminates formaldehyde and bacteria.
- These innovations reduce over 25,000 kg of carbon emissions, equivalent to planting 2,600 trees.
GUNKUL: Clean Energy from Solar Rooftops
Miss Naruechon Dhumrongpiyawut, CEO of GUNKUL Engineering Public Company Limited, discussed GUNKUL’s role in integrating solar rooftop systems in A5 projects.
- These systems reduce carbon emissions by 54,000 kg annually, equivalent to planting 2,510 trees.
- This initiative supports Thailand’s Carbon Neutrality goals while promoting energy-efficient living for homeowners.
SCG: Smart Home Technology for Clean Air
Mr. Krirk Yimpornpipatporn, Smart Home Director at SCG Living & Housing Solutions, reinforced the shared vision of SCG and A5.
- SCG’s ACTIVE AIR QUALITY system, which is sold under the ONNEX by SCG Smart Living brand, helps filter PM2.5 pollution.
- First implemented in CINQ ROYAL The Eighteen Bangna KM.7, with plans to expand across future A5 projects.
Krungthai Bank: Financial Support for a Green Transition
Mr. Suratun Kongton, Chief Wholesale Banking Officer of Krungthai Bank, highlighted the bank’s role in financing sustainable real estate.
- A5 receives Transition Loans to accelerate its shift from traditional (Brown) business models to Green Business models.
- Krungthai Bank supports projects that drive ESG initiatives, aligning with its vision of “Krungthai: Standing with Thailand for Sustainability.”
Every Home We Build Today is the Foundation of Tomorrow’s World
A5’s clear sustainability goals:
- 2030 → 80% Eco-Friendly Materials
- 2050 → Achieve Carbon Neutrality
- 2026-2027 → ESG Ratings Evaluation (SET ESG or FTSE Russell)
“Luxury and sustainability are not contradictory concepts—it takes innovation and a new mindset. A5 is committed to developing ultra-luxurious homes while taking responsibility for the planet and society. Every element of an A5 home must align with ESG principles. Consumer behavior is evolving, and designing for sustainable lifestyles is key to ensuring long-term business success.” – Mr. Supachoke said.
Building Homes that are More than Just Residences—They are Good for the Planet, the Heart, and the Future.
For more about A5:
- Facebook: https://www.facebook.com/assetfive
- Instagram: https://www.instagram.com/asset_five
- YouTube: https://www.youtube.com/@assetfive
References:
- Investor Documents https://investor.assetfive.co.th/th/resource-center
