At THE PEOPLE TALK: GAME CHANGER FORUM 2023 event on November 9, 2023, Mr. Supachoke Panchasarp, CEO of Asset Five Group Limited (Public Company Limited), shared insights and experiences on the stage, discussing the lessons learned from individuals who are changing the game. He highlighted the importance of being a "Game Changer" in the current era of rapid and transformative change. Those who refuse to adapt and seek success formulas will undoubtedly face challenges.

"I consider myself fortunate that my family has been in the real estate business for over 40 years, starting with my grandfather in the post-Vietnam War era. I must say that real estate in the current era is more challenging than in the past, with each generation having different preferences. For example, Baby Boomers prefer spacious gardens, while Gen X and Gen Y prefer more interior space."

With the rapidly changing world, he emphasized that those who resist change and try to find success formulas will not succeed. The world is entering an era of personalization, even in the real estate business. When constructing homes, it is essential to create spaces tailored to each homeowner. He firmly believes that those who follow mass trends without innovation will certainly not succeed in today's world.